Thursday, May 07, 2009

Happy Birthday, Sony

It is my employer's birthday today.

Sony was founded 53 years ago today, known then as Tokyo Telecommunications Engineering Corporation. Wikipedia tells me that the name change came about in this manner:

The name "Sony" was chosen for the brand as a mix of two words. One was the Latin word Sonus which is the root of "sonic" and "sound" and the other was "sonny", a familiar term used in 1950s America to call a boy. Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own (which paid off when they successfully sued a candy producer using the name, who claimed that "Sony" was an existing word in some language).

Despite the long hours and the Pavlovian response I now have when I see guinea pigs, hamsters, or mice, Sony is a great place to work. They provide me with the perks of a corporation and the casual environment of any visual effects house.

Happy birthday, Sony!